How Kijiji Helped Me Build My Business

So, a local television station is running a contest in conjunction with Kijiji asking people to submit their stories about how Kijiji help give them a fresh start. Considering that Kijiji plays a large role in how I built my business I decided to enter.

Here is my submission:

After having a wonderful dinner with some friends on a Sunday evening in June 2010, I received the call that no one wants to get. The “We have to lay you off because the company is not doing well” call. I was crushed. I had only moved to Toronto the year before to be with my girlfriend and this job was what enabled me to do that. Now I was faced with the fact that I was out of a job with no notice and my plans for saving for an engagement ring were out the window.

With the reality of having to hold off on our engagement for the foreseeable future I was faced with a highly competitive job market that did not look promising because of the poor state of the economy.

Rather than apply for job after job, I decided to turn to Kijiji, and it turned out to be one of the best decisions in my life.  I decided to start freelancing as a writer and one by one, by posting and replying to ads I began to build a client base that has now expanded into a successful business. With Kijiji as my primary means of doing business, it enabled me to get back on my feet and I am now back on track and happily engaged. Kijiji gave me a fresh start personally and professionally and I swear by it as an effective business tool that I use to this day!

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Have Writers Block? Try User Generated Content

Creating fresh content can be a challenge sometimes, especially when your search ranking depends on it. Google is increasingly putting greater importance on the creation of fresh content and are using it as one of their search ranking factors. Therefore, companies that continuously add fresh content to their website will be in a better position than other than sites that are static and only add new information on a periodic basis.

While having a list of topics, conducting brainstorming sessions, and a content strategy are all ideal options for content development, sometimes you just get stuck in a creative rut. When this happens you need something to fall back on as part of your content development strategy for your website and blog.

Here are some ways that you can generate content without having to do it all yourself:

  • Guest blog posts: This is a great way to generate content. Ask people to submit
    blog topics that fit within your content strategy. Provide them with a topic list or keyword and allow them to provide a link to their site in exchange for the content.
  • Comments: Post links, videos, and other multimedia content to recent news stories and ask your follows and website users to offer their comments on the topic.
  • Reviews: Post a new product or service and ask your users to provide a review and their experience.
  • Testimonials: Asking for and providing testimonials are a great way to not only generate content but also get backlinks to your website.
  • Interviews: Interviewing other people within your industry is a great way to create engaging content that your users will not only want to read but also share on social media.

You don’t have to do it all by yourself. Leverage your network and ask your follows and website users to participate in your websites content development strategy.

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Why All Businesses Should Be Blogging

There is a reason why blogging has exploded. Because blogging works! However, there are still many companies, both large and small, that think that a blogging strategy is still either not worth the effort or is not the right fit for their business. This could not be further from the truth.

If you do not have a blog, you are not maximizing your full SEO and social media potential

Blogging facts that businesses need to know

Here are some stats and fact that make the case for implementing a blogging component into your online marketing strategy:

  • Blogging has become proven strategy that helps to assist and generate more leads. And, blogging costs significantly less in terms of cost per lead versus other outbound marketing strategies.
  • Companies that blog on a consistent basis experience more website traffic
  • Companies that blog regularly generate more inbound links
  • Blogs generate in increased number of indexed pages in search engines
  • Almost two-thirds of companies that blog have received new business as a result
  • Internet users are increasingly spending more time on blogs then on other social networking sites

Blogging’s impact on SEO and social media

Blogging is one of the most effective strategies when it comes to SEO. Doing so on a regular basis ensures that websites are generating high quality, keyword rich content on a regular basis that can be easily shared on social networking websites. All you have to do is add a couple of social networking buttons on your blog and readers will have the ability to share your blog and spread its presence online.

Your blog content will also help your business build a later social media following. Therefore, it is important to cross promote your blog across all of your social networks. Tweet a link on twitter, post a link on your Facebook and Google + page, and share your post with your contacts on LinkedIn

Feel free to contact me if you have any questions or would like to discuss how your company can implement a blog and develop a blogging strategy.

 

 

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Some of my Goals for 2012

Have you had enough of the top 10 posts and predictions for 2012 that have been sent to your inbox and shares over your social media accounts?

While many people are caught up with creating a list of New Year’s resolutions for the upcoming year, I spend some time on New Year’s Eve to think about what goals I want to accomplish in 2012. While most of my goals are goals are abundantly clear, the truth is that others are still a bit of a work in progress.

I know that thinking about goals is only the first step to successfully seeing them through. For goals to be real and for people to be held accountable for them, they need to be real. If you think about it, a thought does not exist until it is recorded, either on paper or voice recording. A goal is no different.

To ensure that my goals are real and I can be held accountable for them, I have decided to post them on my blog.  Why write goals only to keep them to yourself? If you are not willing to share your goals, how do you expect you be held accountable? It is too easy to give up on your goals when you are the only one to hold yourself accountable.

Here are my some professional goals for the coming year:

  1. Actually get around to joining the PWAC and other writing associations as a means to network and expand my presence in the writing community
  2. Blog consistently. At a minimum, I want to post at least one per week
  3. Write 2 eBooks. I have the concepts and outlines developed. Now it is time to get down and dirty and create the content
  4. Build new partnerships with similar businesses and like minded professionals
  5. Learn a new writing style and incorporate it into my service offerings
  6. Be a contributor. Take more time and become a more active member in the online writing community

What are your goals for the coming year? And, if at the end of the year, I have not followed through on the goals I listed, please hold me accountable and give me hell.

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Looking for a New Way to Get Exposure Online? Try Ezine

If you are looking for a new strategy to not only build your online profile, but also generate back links to your website or blog, then you should consider Ezine Articles. The site generates millions of page views per month and is a great way to get your name out there in your industry.

Take a look at this great video that talks about what Ezine is and how it works:

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A Quick Video about Generating Some Ideas for your Next Blog Post

Check out this quick video about generating ideas for your next blog post

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Is your pen out of ink? Ways for generating content ideas for your website

If you have not heard by now that generating high quality and original content for your website is important that you probably don’t have a website, or read this blog on a regular basis.

While developing content is not a difficult concept to understand, it can be easier said than done, especially if writing is not one of your stronger skills.

Trying to figure out what to write about can be a daunting task when you look at things as a whole. However, there are actually endless possibilities when it comes to content development.

Before moving forward and just writing about what comes to mind, it is more effective to develop a content strategy and create a large list of topics that you can have in your back pocket.

How to develop content ideas

Here are some quick ways to develop some content ideas for
your website:

  • Take a look at competitors website and see what they are writing about
  • Put yourself in your customer’s shoes and examine your website. Is there any content that they might look for that is missing on your website?
  • Perform a Google search for topics related to your website and examine some search results
  • Keep up with current news within your industry and write a commentary
  • Take some of the questions that are commonly asked by your customers and turn them into an article
  • Sign up for newsletters and email list related to your industry
  • Expand on your current website content – add more details about your company, provide a more detailed description of the products/services you offer

How to develop a content strategy

Having a content strategy in place will help make sure that your website always has a pool of content ideas in the hopper. The last thing you want to happen is run dry and have to scramble to put ideas together at the last minute.

Here is the Coles notes version of developing a content strategy for your website:

  • Always be on the lookout for potential content ideas
  • Keep a book/file handy and write down potential topics
  • When you set up your initial list of topics, use the list of content ideas above to generate a large list of topics that you think would be beneficial to your website and provide value to your customers.
  • Think about developing series of content. For example, rather than simply writing one article on a topic, take a deeper look at some of your content ideas and see if you can elaborate and generate multiple articles from one piece of content.
  • Determine what format each topic will take. Is it going to be a blog post, a new webpage, an onsite article or social media content?
  • Pull out your list of targeted keywords. Try to match up these keywords with your topics. And, if possible, include the keyword in the title of the article and within the content to help your onsite SEO efforts.
  • To make your content more engaging, use title that will grab your reader’s attention. Use titles such as “how to” or “top 10 tips” Also, don’t be afraid to be creative and make your title enticing.
  • Try to take some time each week to develop new ideas and add them to your content list.

So, there you go. If you take this information and put it into action, then you will be well on your way to develop a huge list of content ideas.

But, if this isn’t your cup of tea, give me a call and I would be happy to write some content for you!

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A Look into the life of a Freelancer: 10 things most people don’t know about the freelance lifestyle

While there is no doubt that I love what I do, sometimes I dread getting ask what I do for a living. Why? Because after I finish explaining what a freelancer is and the type of tasks I do as part of my business, I often get a number of comments along the lines of “that must be so awesome.”

While my job is awesome, the majority of people outside of the freelance or small business industry tend to idealize what I do because of the many preconceived notions associated with freelancing.

Some of the most common include:

• Must be nice to be your own boss
• You don’t have to answer to anyone
• I have time to do favours for other people
• I have lots of free time
• I can drop what I am working on at any time

While there are many benefits to the freelance lifestyle, there is also another side that many people do not often see. They don’t see the late nights or the short deadlines as well as some of the issues associated with being paid on time.

The truth is that freelancing does come with it challenges and the goal of this piece is to bring them to light, and let people in on some of the pitfalls and difficulties associated with the freelance lifestyle.

1. Freelancing is a life style, not a job or career: When people make the decision to become a freelancer it will literally change their life. The structure of working a regular job is instantly gone and for many people it is a challenge to reproduce that structure with their freelance aspirations.

2. Freelancing can be lonely: It is not uncommon for days to go by where freelancers do not talk to anyone. No calls, no emails, just you and your work. And, considering that most people leave a more traditional work environment to start freelancing, not having that simple day to day interaction with co-workers is a much more difficult transition than most people think.

Freelancers should think about getting a dog, they are great co-workers!

3. There will be some late nights: As I write this post, it is now 11:51pm on a Monday night. From time to time deadlines do catch up with you and when you are busy, tasks such as a blogging, building social media profiles, doing research, and working on projects go well past 5pm.

Good thing freelancers also make their own work schedules!

4. Cabin fever is real: Most freelancers work out of their home. While you may have a separate office for your work, there is really no work/home separation. This means that there will be days when you don’t leave the house and, in some instances, you will get the urge to leave just to get out of the house. Being at home all the time can really get to you some days.

Thank god for coffee shops and libraries!

5. If you don’t produce you don’t get paid: This is one of the biggest challenges of becoming a freelancer. Unlike having a job, you cannot have an off day and still get paid. You have to work when you are sick and when you are not feeling your best. Sometimes this means working at night or on weekends to catch up for days lost to illness or other unforeseen circumstances.

6. There are no guarantees: Freelancing often has many peaks and valleys. There is no guarantee when the next project or client will fall into your lap. Therefore, freelancers need to constantly be on the lookout for new projects and opportunities.

Long term contracts with clients are gold!

7. Motivation can elude you: Sometimes it is difficult to remain motivated. There are many things that can serve as distractions and on some days it seems that you will are willing to do anything else but the work that is in front of you. This can not only prolong your day but also impact your overall productivity. In this sense, if you want to be a successful freelancer, motivation must come from within.

8. Risk is a factor: While there is some degree of risk associated with anything that you do, becoming a freelancer has a number of risks that can impact your standard of living. Freelancers do not have insurance, benefits, guaranteed income, or EI. Outside of income, these are things that freelancer with have to pay for out of their pocket. And, if can become nerve racking waiting for the next cheque in the mail.

Thank god for partners with great benefit packages and consistent pay cheques!

9. Time management is critical: Effective time management sets the stage for your productivity and your ability to manage as many projects as possible. Time management is directly correlated to your earning potential as well. For these reasons, freelancers must be diligent with their ability to schedule projects and business tasks.

10. It’s a one person show: There is so much more to freelancing then just working on projects from clients. Freelancing is a business and there are two sides to it:

• Work in the business (working on client projects)
• Working on the business (building your business and expanding your capabilities)

Many people forget that freelancers also have to handle all the administrative tasks associated with running a business. They include prospecting, client management, answering emails and phone calls, social media management, invoicing, tracking expenses, doing taxes, website management, marketing, and planning.

These are only a few of the insights into the other and often less than sexy aspect of being a freelance professional. With the good also comes the bad and, and sometimes frustrating elements that are part of taking the initiative and building your own business.

 

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A Cool Video about Google + for Business

Check out this video. It provides a great explanation about if businesses should create a Google + account and how businesses can utilze Google +

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Your Clients are Googling You: Do You Know What They Are Finding Out About You?

If you are serious about developing a career as a freelancer then you have to mine your online image. The truth is that every time you reply to a job posting or create a profile on a freelance site you can be sure that your prospective clients will check you out.

Obviously prospective clients are going to
check out your website, blog, and any work samples you have sent as part of your application. However, it is often other information they find out about you that helps them decide to pick up the phone or reply to your inquiry.

The first thing most prospective clients will often do is Google you. They want to find out as much information as possible about you professionally and personally. Therefore, it is vital that you take the time to ensure there is nothing online that could put a potential
project in jeopardy.

If you have taken the time like many freelancers to build your online presence, then a simple Google search for your name should bring up a number of results.

In addition to typical results such as your website and blog, expect additional results for:

  • Social media profiles such as Facebook, Twitter, LinkedIn, Google +
  • Images you have been tagged in
  • Reviews and comments
  • Articles you have posted on articles directories such as Ezine
  • Ads you have posted on site like Craigslist and Kijiji
  • Sites where you have created a freelance profile such as elance, and skillpages
  • Business profiles on Internet directories such as manta and Yahoo
  • Any other site where you have linked to your personal brand

What people find out about you can be a deciding factor in their decision to hire you. Therefore, freelancers need to take the time to remove anything they think could negatively affect their ability to attract new clients.

Take the necessary precautions to remove unflattering photos, personal rants and restrict access to your private social media accounts. It is best to err on the side of caution than risk losing business over a Google search result that is hurting your image as a professional freelance
service provider.

 

 

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