Monthly Archives: January 2011

Strategies for Social Media and Email Integration – Part 3

Before implementing an email campaign, companies should examine their current email lists and understand which buyers are: The most profitable The most engaged Opening your emails Use this information to focus user lists. Ensure there is a purpose and context … Continue reading

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The Benefits of Integrating Social Media and Email – Part 2

 There are a number of key takeaways from integrating social media and email. Embarking on these integrated campaigns makes it easier for companies to share information with specific users and buyers. However, companies want to avoid spamming their users with … Continue reading

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Using Social Media to Enhance Email Marketing Campaigns Part 1

 Social media is continuously expanding its capabilities and adaptability to current sales and marketing tools. Companies are increasingly planning integrated social media and email marketing campaigns that are inexpensive and yield effective results.  Marrying E-mail and Social Media  As social … Continue reading

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On Site and Off Site SEO

Search engine optimization is undoubtedly one of the most important strategies companies can use to increase the amount of traffic and visitors to their website. What most people unfamiliar with SEO fail to realize is that there are two distinct … Continue reading

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Optimize Your Online Business with Keyword Research

Do Your Homework! Know your business and optimize your content If you are a business that wants to use the internet as a means to get attract new clients, there is no sense publishing anything online that is not optimized.  … Continue reading

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Social Media and Article Marketing

If you are not using social media to enhance your article marketing initiatives, then you are definitely missing out. While article marketing is a great strategy on its own, using social media will only make it that much better. And, … Continue reading

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