Here is a snippet from a recent blog post I wrote for squaresocial.co
“How to approach SEO campaigns continues to change. SEO is dynamic and continues to evolve as Google and other search engines make changes and updates to search algorithms. This means that if you want to maintain your search ranking and experience maximum exposure for your brand online, you need to not only keep up with what the search engines are doing, you also need to have an effective SEO campaign that is monitored, measured, and refined on an ongoing basis.
To the average small business, this can be a tough task. Most people have an understanding of SEO and some of the tasks that are involved, but not to an extent of an SEO Company. An SEO Company can manage the important factors that build an effective SEO campaign, allowing you to focus on running your business.
There are three vital factors that will help create an effective SEO campaign: great content, high quality links, and an effective social media strategy.”
Continue Reading the rest of the article here: http://www.squaresocial.co/