5 Writing Tips You Can Use To Write Great Content (Even If You’re Not a Writer!)
Our last post discussed how to create a great content strategy. Now it’s time to focus on actually producing that content. If hiring a content writer is out of your budget, don’t panic! You don’t have to be a writer to produce great content. Here are 5 simple writing tips that any non-writer can use:
- Use compelling titles
There’s a lot that goes into creating a great title. HubSpot has a great post about crafting titles – A Simple Formula for Writing Kick-Ass Titles
Your headline is what draws your readers in – without a clever, shocking, or compelling headline, how can you hope to attract your readers’ attention?
Writing a title can be the hardest part about producing your own content. Start with a working title and try adding some alliteration or using strong language to add some oomph. For example: instead of “Tips for Throwing a Great Backyard BBQ”, try “How To Throw a Kick-Ass Backyard BBQ”.
- Use short sentences
Always ask yourself if you can shorten what you’re saying. If you can say it in fewer words, do it. For some reason, many people think that using big, fancy words makes them seem smarter and more authoritative, like using the word “utilize” instead of “use”. Every time I see or hear this, I cringe. (Even though I am guilty of it myself on occasion!!!)
George Orwell put it best in his 1946 essay “Politics and the English Language”. Why would you say “In my opinion it is not an unjustifiable assumption that” when you can say “I think”? Keep it short and simple, and your audience will thank you.
- Involve the audience
Use first person narration (“I”, “we”), and incorporate words like “you” and “your” to directly engage your audience. Thanks to social media, online content is no longer a one-way form of communication. People prefer to interact with people, not brands. So get personal, and speak directly to your audience.
- Tell a story
It happens to everyone – you know what you want to talk about, but you don’t know how to start. Try opening your posts with a funny or relevant anecdote. Disguising “boring” content like facts and statistics as an engaging story will ensure that your readers actually enjoy your content.
Telling a story or personal anecdote is a great way to make your brand be more human. If you’re still not sure how to start, read this: Why Stories are an Effective Communication Tool for Your Blog
- Switch up the medium
Great news! You don’t always have to write your content (phew!) – in fact, photo galleries and videos are often more engaging and produce more positive results for businesses. Try using different mediums to keep your audience interested and hungry for more.
Ready, Set, Write (Or Not)!
Once you know what your audience wants to read about (For more on this read 5 Tips for Creating a Great Content Strategy), it’ll be easy to produce engaging, high-quality content. Understanding what type of content your audience likes to read (or watch) will help you improve your user experience, and will keep your audience coming back for more.