Starting a blog can be intimidating, but it doesn’t have to be. Here are a few simple tips for beginners.
Write About What You Know
If you know a lot about food but have never fixed a car in your life, don’t write about car repair. This may seem fairly obvious, but a lot of bloggers write about what interests them (and that’s fine, if you’re educated on what interests you), and as a result their opinions are ill-informed and often simply incorrect.
When you write about what you know, you will come across as an authority on the subject. Google specifically rewards three things when it comes to content: expertise, authority, and trust. If you don’t write about what you know, you’ll be missing these three qualities, and your blog will suffer.
Write Like You Talk
The point of blogging is to provide readers with quality, engaging content and to provoke a discussion about that content. It’s hard to talk with someone who sounds like an encyclopedia, so write like you talk. That doesn’t mean you can make spelling mistakes or write like you would in a text message, but readers want to see your personality in your posts.
Listen to Your Audience
The trick with blogging is to give your audience what they want. Keyword research and social monitoring can tell you what your audience is already talking about, or show you which questions are already being asked, which can point you in the direction of what to write about.
You should always include at least one visual in your blog post. In addition to adding an element of humour or gravitas to your post, photos and videos receive the most engagement on social media. Visual content drives more traffic to your website, encourages more sales, and increases the amount of time spent on your page.
If you’re still not convinced that your posts need visuals, this post by Hubspot will change your mind.
Talk To Your Audience
Blogs are a great way to connect with your online community. Asking a questions t the end of your blog post encourages your audience to leave comments and talk to you and each other. Conversing with your audience helps to put a face to your words, and helps build and impression of you as a person and not as a faceless internet ghost.
Don’t be Scared!
As we said at the beginning of this post, starting a blog can be very intimidating. If you’ve decided to start a blog for brand or business but you don’t know where to start, Nolan Wilson Freelance can help you get your blogging strategy off the ground