User engagement dropped off recently?
If you have experienced a drop off in website traffic and have noticed that fewer people are sharing your content and commenting on your website and blog, then it is a sign that you could be guilty of one or many comment content writing mistakes that kill user engagement.
Quality of quantity
Writing on a regular basis is a great way to increase website traffic and build your online audience. However, you need to focus on creating high quality content that provides value to readers. In this sense, you need to focus on quality over quantity if you want to avoid the following content writing mistakes:
- A generic title: Titles are one of the most important elements of any content you create. A great title can be the difference between a high level of user engagement and failure to generate any engagement at all. Great titles will draw people in; boring titles will be left unclicked.
- Forgetting the call to action: If you want people to engage with your content, then all you have to do is ask. Don’t forget to ask a question or encourage your readers to interact with the content.
- Large bulky paragraphs: The last thing people want to see is a giant block of text. This is an instant turn off. Focus on writing web friendly content that is easily scan-able and includes headlines and bulleted list where appropriate.
- Not following up on comments: People will stop commenting if you do not follow up and enter the conversation yourself. Make sure reply to comments to keep the conversation going.
- Forgetting to be social: Don’t forget to be social. You need to know what to do with your content once you’ve written it. Once your content is live you need to share your content online through social media to extend the reach of your post and engage more people.
- Focusing in keywords over quality: While keywords are important, they should not take over the content of any content. When you focus on keyword density and placement, the overall quality of your content tends to suffer.
- Not writing enough: If you want people to engage with your brand, you need to give them regular content that they can engage with. Writing new and fresh content on a regular basis will keep people coming back, which will help increase your brand engagement levels.
Avoiding these content writing mistakes can go a long way to improve user engagement on your website or blog. Take a look at your content a see if you are making any of these mistakes. Correcting them will make a significant different on the quality of your content and your authority as a content provider in your industry.