Why? Because learning about the benefits of including benefits into your online articles and website content is beneficial to your overall content strategy.
While writing list based articles is probably the most popular and common type of writing that we see online these days, the inclusion of “benefits” is not far behind.
People love to read about how they will benefit
The truth is, no matter what they are looking for online, people just want to get to the point and understand how they will benefit from purchasing a product, performing an action, or following a certain process. The writing details that most writers struggle with, and try to frame properly to engage people, is secondary.
No one wants to read long winded sentences and large paragraphs, especially when reading online. So, as a content provider, don’t waste your time. Focus on easier to digest content that can be quickly glazed over by your users.
When it comes to online content people rarely read, they scan the page until they find what they are looking for. Why don’t you just make it easier for them and give them what they are after; lists and benefits.
The benefits of including benefit lists
Here are some reasons why you should always include benefits in the articles your write:
- If you are like most people, you probably skipped what I wrote above and started reading this list first. I told you people love benefit lists!!!
- People actually like to read about benefits
- The article has a better chance of being share via social media
- It is a good way to sell a reader on the idea, product, concept you are writing about
- It is an easy way to include a list in your content, and people LOVE lists
- It provides your content with some much needed white space
- Including benefit list is conducive to online writing best practices
Now go and share this article with your friends!