Many companies are now investing in the development of e-books that they can use as a free gift or giveaway to prospective clients. They are also being used as an alternative to traditional publishing. E-books are a great way to provide valuable information and insights to your clients without having to go through the long process of publishing a book.
What are e-books used for?
E-books can be used for:
- Giveaways and promotions
- Information packages
- Hiring and recruitment
- Sales, marketing, and PR kits
The beauty of e-books is that they do not have to conform to any specific set of rules. They can be as long or as short as you want and can be formatted in many different ways. And, if you want to take them one step further, you can have a graphic designer come in and create a professional design that will put the finishing touch on your information product.
What do I write an e-book about?
You can write about anything you want, however, e-book topics are commonly either directly about how your company can help your clients accomplish their goals or they are topics that are related to your industry, products, services, or hot button issues.
How do I distribute my e-book?
- Be given away in emails
- Used in email marketing
- Available for download on your website
- Share through social media sites
- Be downloaded from third party sites
- Sold through affiliate marketing programs
- Be repurposed and used for a variety of sales, marketing, and social media campaigns
There is no shortage of ways that you e-book can be distributed. So, get creative!
Can I make money from an e-book?
You can absolutely make money off of e-books. Many individuals and companies turn to e-books as an alternative to traditional publishing. With the rise of e readers and the increasing number of people turning to electronic book formats, e-books are a great way to publish your next book.
And, once the e-book is complete, there is no shortage of platforms online that can be used to sell and promote your newly published e-book.