Category Archives: Content Strategy

Is Your Ecommerce Branding Up to Scratch? Ask Yourself These 5 Questions to Find Out

Branding plays a huge role in how returning and potential customers perceive your ecommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what … Continue reading

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The Beginners Guide To SMS Marketing

SMS provides a direct communication that no other marketing tool can provide. With 97 percent of Americans using SMS at least once per day, businesses are given a large window of opportunity to reach out their customers in such a … Continue reading

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The Power of Building Links in 2016 and Beyond (Infographic)

The internet is connected like a giant spiderweb. Each path is built using links from one page to another. It’s how search engine spiders crawl the web, and it’s how users discover new content. Links are important, and they always … Continue reading

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5 Ways to Ignite Your Mobile Marketing In 2016

With record-breaking mobile ad budgets and more active smartphone users than ever before, 2016 promises to be a banner year in the world of mobile marketing. We’ve got the five best ways you can ignite your business’s mobile marketing and … Continue reading

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6 Steps to Write Your Own Content Effectively

Anyone can be a writer! Often, the hardest thing about writing your own content is just getting started. It’s easy to procrastinate by making another cup of coffee, running to the grocery store, or taking the dog out. Some procrastination … Continue reading

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Four Simple Reasons Why You Should Complete an On-Site SEO Audit

Reviewing your website for search engine optimization (SEO) can be time consuming and costly. SEO is always evolving as search engines update their algorithms. What used to be best practice is now frowned upon, and unless you perform a regular … Continue reading

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Think You Don’t Need a Blogging Strategy? Think Again.

So you’ve decided to start a blog for your business. Great! Blogs are an effective way to reach out and communicate with your audience, and they’re an even better way of providing your readers with interesting, valuable content. Plus, it … Continue reading

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5 Tips for Creating a Great Content Strategy

Thanks to Google’s 2011 Panda update, the notion that content is king has only become more pronounced. If your website doesn’t have engaging, high-quality content, chances are you’ll notice your organic ranking drops, and your traffic drop with it. Now … Continue reading

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