How many times have you performed a search in Google only to get poor quality, uninformative results? Sure these pages have the keywords you entered, but the page or article is far from addressing your information need.
Well, the good news is that it looks as though Google is planning to handle the quality content problem that has developed over the past few years because of “content farms”
Take a look at what Matt Cutts of Google had to say recently in one of his blog posts about some of the changes they are working on:
- Two major algorithm changes focused on kicking down “low-quality” sites
- Launching a redesigned document-level classifier to make it more challenging for spammy on-page content to rank well
- Improved their ability to detect hacked sites
- Looking into changes to that effect “scraping” sites, or sites that take others’ content with or without attribution and reproduce it with little else of their own
- New extension for Chrome to allow quick reporting of spam by Chrome users
I am so happy to see that Google is taking steps to address content farms. If you are not familiar, content farms are site that provides low quality content for a cheap price. The content is often outsources overseas to India and is filled with poor grammar, incorrect spelling, is stuff with keywords, and often times doesn’t even make sense.
I have always been a proponent of high quality writing, regardless of its intended purpose and I pride myself in writing quality web content and articles for my clients. However, I would be lying if I wasn’t also happy because this also bodes well for my business as a freelance writer.
I have always been puzzled by companies that choose to use content farms to develop content. While I understand that cost is the major considerations, they are also putting their name on less than reputable articles.
Quality articles help people establish themselves and their companies as industry leaders. They wouldn’t put poor quality content on their site’s blog. So, why have a content farm write poor quality articles with their company’s name on it?
I look forward to these positive changes and the elimination of content farms. While it will take some time to weed out the major content farms, it is great to see that quality content is becoming part of “the algorithm”
Can’t you just hear freelance writers from all over North America rejoice? No Longer will we be undercut by low quality content farms!!!