Does your sites content suck?

artwork by Jimini Hignett

Image via Wikipedia

There are literally billions of web pages on the internet today. Many are good, some are great, however, the overwhelming majority of web pages and websites are down right bad. They lack quality content, organization, and useability.

Much of this can be attributed to the fact that there is no real universal standard when it comes to web content. As a result, almost every website has its own set of guidelines and best practices.

How do you know if you websites content is well written?

Ensure your site’s content meets the following standards:

  • Always consider your audience first and foremost. They are the reason your site was created in the first place.
  • Use terms and language that your  users will understand. Write for a 5th grade audience. Never make assumptions about your users backgrounds.
  • Refrain from being too technical. If people do not understand, they will not come back to your site.
  • Break text into small and easy to read paragraphs and lists. User must be able to internalize content quickly.
  • Get to the point. Say what you need to say in as few words as possible.
  • Dont be wordy. Write the content and cut about 25%.

The truth is that people do not spend much time reading online. They are busy, just as you are, and want to find the information they need as quickly as possible.

Therefore, set up your websites content so people can quickly scan you site and find what they need. Who wants to read large paragraphs of text when they can get just as much information from a nice and neat bulleted list?

Less is more!!

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