Well, let’s face it – a webpage without an effective link-building strategy is just a big no-no for anyone serious about expanding their online presence. The goal of investing in link building services is to get a better ranking among Google SERPs.. Even though link building can be monotonous and time consuming, it is worth all the time invested in it. Here are a few link building services that one can use to improve your search visibility:
Tactic # 1: Paid links
This tactic is a debatable issue. Yes, paid links can be a good investment. If a marketer can pay to get access to the crème-de-la-crème of a beneficial website within their industry and link an article, then it can do wonders to his page’s rankings.
Google’s webmaster guidelines cover paid links pretty explicitly, when they say:
Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.
They then point out that not every paid link is a bad thing, specifically:
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such.
Tactic # 2: Use infographics for your content
Infographics are great for SEO and link building. . With free tools such as Piktochart (http://piktochart.com), creating attractive multimedia content has become simple and easy-to-use. However, infographics must be simple, lucid, and persuasive to be effective and shareable. After the creation of an infographic, link building services can be built by submitting it to the popular infographic submission sites such as Visual.ly (http://visual.ly).
How should you build your infographics? (http://www.schrockguide.net/infographics-as-an-assessment.html)
Tactic # 3: Practice internal linking
Internal linking allows for good navigation through a website and can be a useful strategy. It makes a webpage well suited for SEO because search engine spiders get more data and better content on a single website to crawl upon. Internal linking should direct the user articles, blog posts, internal pages and not just to the homepage of the website.
Tactic # 4: Extend link building services through social media
You can’t afford to ignore the billion users on social media. These users can quickly become a huge source of traffic to a particular website or a blog. Social media on video sharing like YouTube foster connections and open up a marketer to an immense amount of exposure. They are likely to generate interaction and discussions on the content involved and can bring in surprising insights to a person’s work. Tools such as SocialOomph and TweetAdder can generate important backlinks from Facebook and Twitter, and attract a plethora of opinions, comments and feedback.
Tactic # 5: Strive for press coverage
A well written and relevant blog article can often make its way to the website of a popular magazine or a daily newspaper. Most websites have a huge base of readers who follow the news keenly. These readers will come across the article and read through it. If it’s good, it can instantly generate a buzz among them. Additionally, offline press coverage in a newspaper column or in a magazine article can also attract the attention of many readers. A press release-worthy article must be concise, relevant and timely – good enough to attract the attention of the targeted audience.
Tactic # 6: Insightful guest posts
The posts written by someone else can help build relationships, create blog awareness, as well as be strategic for link building. A guest post by a person with a large social following can bring in new users and increase your website traffic.
If SEO content is the ying, then good link building is its yang! They go hand in hand and it’s difficult to optimize a webpage for better rankings on Google without a sound link-building strategy.
About the Author
Eve Haugen is a freelance writer. Her passion for writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.