This post is brought to you by the fine people at Optimising, SEO Experts in Melbourne Australia.
There’s only one constant when it comes to the world of Search Engine Optimisation (SEO), and it’s this: change. The very nature of SEO has been changing especially during the last few years, and techniques that savvy marketers could use to boost their clients’ position on the Search Engines Results Page (SERP) – such as on Google.com – may no longer be effective in producing long-lasting and positive results. Such is life.
But fear not: most aspects of SEO are still as valid today as they were years ago and all that’s really needed today to keep up with the best of them is a little refresher on what currently works. In case you’re a little unaware of what SEO techniques can actually get you the results you need these days, read on. Here are 2 modern SEO techniques that can help your business prosper online.
1. The power of social.
One of the biggest developments in the world of SEO in recent times has been the inclusion of social signals (e.g., the number of likes, shares and retweets your content receives) as a valuable metric on which to judge the authority and relevancy of content online.
In simple terms, the more your content or website is shared throughout the social media world, the higher you’ll rank according to Google (and other search engines). What this means is that if you haven’t already established a firm presence on all the major social media channels (such as Facebook, Twitter, Google+, etc.) currently being used by scores of people around the world, then you may be losing out when it comes to your position on the SERP.
SEO experts, such as Optimising, really know social media, and it may be worthwhile consulting with them to see how you can boost your online presence and get the streams of organic traffic you need to solidify your success online. Or, if you prefer to do things your own way, do lots of research and experimentation with your SEO efforts. Focus on the power of social and make it easy for your readers to share your content, e.g., by including social share buttons in prominent places on your website.
2. Write content that matters.
“Content is king”. You may have come across this pithy expression in your research on SEO, and there’s a reason for it. Both Google and experts agree that content put on the web needs to be of high quality in order to help your SEO efforts. In basic terms, your content needs to be written in a way that appeals to readers first, and search engines second. In years past, spammy content (read: keyword stuffed copy) could get your website to the top of the first SERP. But this is no longer the case. Google have since updated their search algorithm to penalise websites that publish spammy content, and reward those that post high-quality, value-adding content. So always write with quality in mind. Sure, it may take a little longer, but the results will be long lasting and far-reaching, and you’ll be on the road to SEO success in no time at all.
Staying in the game when it comes to SEO is rather simple. You need to focus on getting the word out about your content as much as possible (insert social media strategy here) and focus on writing great content that adds value and is helpful to search users. So if you’re not already doing the above, then get onto it today, and watch your website climb to the top of the SERP.