A large number of my clients often ask me about how much content they need to add to their website. While they understand what their website needs in terms of the basic content that appears on all sites (i.e. Home, About, Contact, Services, etc.) many have a difficult time determining their content needs after this.
Common questions I receive:
- How much content do I need?
- How long should my articles be?
- How often do I need to add new content?
- What type of content should I add to my site?
How much content? It depends…
The simple answer is that it depends. The truth is that there is no concrete answer to this question and the amount of content that your website needs will largely be based on what you are try to accomplish with your website.
For example, if you are an e-commerce website, then the focal point of your website content will be about informing your customers your products, providing product descriptions, and focusing on the features and benefits of purchasing your products.
However, if your site simply exists to promote a cause or an event, your content will tend to focus more on education and creating content that will help spread the word through social media.
In this sense, your content need is based on the your business goals and objectives.
What’s the (content) frequency Kenneth? (REM reference)
So, how much content do you need to produce? In a perfect world, it would be great if you could add new content every day. But, the truth is that most businesses, especially small businesses, simply do not have the time to do so. But as a general rule:
You should add fresh, original content to your website or blog 3 – 5 times per week – And, if you can produce more, go for it!
I’m not saying you need to write a novel. An article between 400-700 words will do the trick.
Here are some things to consider when it comes to determining the content need for your website:
- The purpose of the content – Is it primarily for SEO purposes? Is it meant to inform, educate, or create awareness?
- The type of website you have – Is your site sales based or do you consider yourself an information resource?
- The competitiveness of your industry – take a look at what your competitors are doing
- Long vs. short – Do you want to have a series of shorter articles and pages or more in depth and longer articles?
- Quality vs. quantity – High quality content takes longer to produce.
- Relevance – creating content just to create content will not get you far. What you produce must be relevant and engaging to your user base.
- User preference: Do you users prefer articles or are they more inclined to be interested in a podcast or YouTube video.
There is no shortage of things to consider when it comes to your websites content needs. But one thing is for sure – there is always a need and a place for original and high quality content on your website!