While developing content is not a difficult concept to understand, it can be easier said than done, especially if writing is not one of your stronger skills.
Trying to figure out what to write about can be a daunting task when you look at things as a whole. However, there are actually endless possibilities when it comes to content development.
Before moving forward and just writing about what comes to mind, it is more effective to develop a content strategy and create a large list of topics that you can have in your back pocket.
How to develop content ideas
Here are some quick ways to develop some content ideas for
- Take a look at competitors website and see what they are writing about
- Put yourself in your customer’s shoes and examine your website. Is there any content that they might look for that is missing on your website?
- Perform a Google search for topics related to your website and examine some search results
- Keep up with current news within your industry and write a commentary
- Take some of the questions that are commonly asked by your customers and turn them into an article
- Sign up for newsletters and email list related to your industry
- Expand on your current website content – add more details about your company, provide a more detailed description of the products/services you offer
How to develop a content strategy
Having a content strategy in place will help make sure that your website always has a pool of content ideas in the hopper. The last thing you want to happen is run dry and have to scramble to put ideas together at the last minute.
Here is the Coles notes version of developing a content strategy for your website:
- Always be on the lookout for potential content ideas
- Keep a book/file handy and write down potential topics
- When you set up your initial list of topics, use the list of content ideas above to generate a large list of topics that you think would be beneficial to your website and provide value to your customers.
- Think about developing series of content. For example, rather than simply writing one article on a topic, take a deeper look at some of your content ideas and see if you can elaborate and generate multiple articles from one piece of content.
- Determine what format each topic will take. Is it going to be a blog post, a new webpage, an onsite article or social media content?
- Pull out your list of targeted keywords. Try to match up these keywords with your topics. And, if possible, include the keyword in the title of the article and within the content to help your onsite SEO efforts.
- To make your content more engaging, use title that will grab your reader’s attention. Use titles such as “how to” or “top 10 tips” Also, don’t be afraid to be creative and make your title enticing.
- Try to take some time each week to develop new ideas and add them to your content list.
So, there you go. If you take this information and put it into action, then you will be well on your way to develop a huge list of content ideas.
But, if this isn’t your cup of tea, give me a call and I would be happy to write some content for you!