Finding time to write is a challenge for many small business owners and solopreneurs. Running a business takes up considerable time and effort. For most, it is always a balancing act when it comes to working on client projects that bring in money and other administrative based tasks, and working on the business to help it grow.
Even though it may be tough, you still need to find time to write and to blog regularly – The only question is how to find the time to fit writing into your busy schedule.
Rather than finding time, many simple make excuses. Many people also justify the need to work on other things as a way to avoid writing a blog post. Even I catch myself doing this from time to time and writing is what I do for a living. It can be hard to prioritize writing a blog post for your website (which you don’t get paid to do) especially when a paid client job is the alternative.
Common Excuses to Not Write
Some of the most common excuses for not having the time to write are:
- I don’t have the time
- I am too busy to write
- I need to focus on client work
- Working in the business is more important than working on the business
- I am not sure what to write about
- Blogging is too much of a time commitment
- I don’t have time to post regularly
How many of these excuses have you used before?
10 Reasons Why you Need to Write – and Write Often
- Content is king and Google loves it
- People like reading blog
- Blogging helps you build trust and nurture your relationship with users
- Content is the fuel for your inbound marketing campaign
- Content attracts people to your website and increases website traffic
- Content is the catalyst for SEO campaigns
- Your competitors are doing it and if you don’t they could steal your customers
- You can establish yourself as an expert in your industry
- Writing can help you increase your sales
- Content helps drive your social media efforts
7 Tips for Finding Time to Write
- Make use of the time when you have it: If you find some time to write, make that time as productive as possible. Get as much accomplished as you can, especially if you are not sure when you will be able to free up some extra time in the future.
- Burn the midnight oil: Once in a while, you might need to put in some extra time to get things done – this is no different when it comes to blogging. As of right now, it is well past 10pm as I work on this post – This is just how it goes sometimes.
- Reward yourself: If writing is something that you don’t look forward to, then why not give yourself some incentive to do it? Create a reward or incentive for you complete your writing – even if it is something a small as allowing yourself to indulge in a favorite treat.
- Make it a priority: If you want to find time to write, you need to make it a priority – plain and simple!
- Have writing plan: Know what you are going to write about and what you want to say before you start writing. This allows you to focus on writing and not thinking about what to write about.
- Schedule time for writing: If you want to make time for writing, schedule it. If you don’t set the time aside, you will never get around to writing that blog post that is always in the back of your mind.
- Hire a freelance writer like me! Yes, this is a shameless plug. Remember what I said about choosing to work on paid client jobs rather than write on my own blog – that client can be you!
Do you have difficulty finding time to write? If you do, what steps to you take to find time?
Nolan Wilson is a Toronto Freelance Writer that specializes in freelance writing services and blogging. He has a Master’s Degree in Library and Information Science and is a professional member of the PWAC. Connect with him on Google + and Twitter.