Search engine optimization is undoubtedly one of the most important strategies companies can use to increase the amount of traffic and visitors to their website. What most people unfamiliar with SEO fail to realize is that there are two distinct components to consider; on site SEO and offsite SEO
On Site SEO
On site SEO is about making changes to your websites structure and content that will help your site be effectively indexed by Google and other search engines. On site SEO is the basis for enhancing your search engine rankings.
On site SEO, and all SEO for that matter starts with keyword research to identify words and phrases that best represent your business, and more importantly, terms and phrases people will use to find your website.
Once keywords are identified, they need to be used on your website. Where do you use them?
- In your sites URL
- In the title tag
- Anchor text
- In the meta tag (even though this is not as important as it once was)
- And, with the content of your web pages (2-4% keyword density)
Off Site SEO
Once the Onsite SEO is complete, you can then focus on your offsite SEO strategy. Off site search engine optimization is about generating links to your site. It is about creating awareness about your website and getting other sites and people to link to your site.
There are many ways to develop back links to your website. Some of the most effective link building strategies includes:
- Article marketing – write articles and post them on directories that link back to your website
- Social media – create a Facebook page, LinkedIn profile and Twitter account that link to your site.
- Blogging – build an offsite blog and actively engage in blog commenting to build your reputation within your industry online
- Social bookmarking and tagging
Both of SEO strategies are necessary for a successful campaign. While every SEO campaign with be different dependant on a site’s purpose, goals, and industry, these SEO strategies can be used and customized to ensure your site garners ample web traffic.