The Value of Guest Blogging As A Content Marketing Tool for Freelance Writers

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Guest blogging is getting a lot of attention lately in internet marketing circles. As Google continues to make changes to their search algorithm, marketers, freelance writers, and online companies continue to refine their content marketing strategies to incorporate high quality content that will help boost search rankings.

One of the most effective strategies to create great content and build high value back links, when done correctly, is guest blogging. Guest blogging provides value on a multiple levels and freelance writers need to take notice of the opportunity this strategy offers.

Why guest blogging is a valuable content marketing tool for freelance writers

Guest blogging can be a valuable content marketing tool for the following reasons:

It creates exposure for you as a writer

Securing a guest post position, especially on a website or blog that receives a large amount of traffic and has good page rank is a great way to get more exposure for you as a writer. With this exposure, it will also help you build your social media network, expand your email list, get new readers and blog followers, gain new connections, and open the door for new writing opportunities.

It establishes you as an expert and builds credibility

Having a guest blogging column on multiple high profile websites is a great way to establish you as an expert in your industry. It also helps to build your credibility, especially when new clients check you out. I personally have made it a goal to focus more on guest blogging this year and have seen some success in terms of increasing my exposure and build out my social networks. Take a look at my guest blogging column on Benchmark Email.

It provides you with SEO benefits

Guest blogging provides freelance writers with a number of SEO benefits for their person website. It helps to not only increase traffic and conversions, but also expand your network by attracting unique new visitors. This will increase the number of shares, likes, tweets and other social indicators that will help boost social engagement and have a positive impact on your search ranking.

Its content for your website

Don’t forget that guest blogging can also serve as a strategy for you to add new and fresh content for your blog from other established writers in your field. Don’t hesitate to ask other freelance writers to guest blog on your website. It is not only free content for your website; it will also drive new users to your website. But, make sure that the guest bloggers you use have value and insightful information to offer your readers.

You can offer it as a service

One of the main benefits of guest blogging is that you can offer it as a service to your clients. There is no shortage of blogs that are willing to pay freelance writers for high quality blog posts. It is a great way to expand your service offerings and make some extra money.

A Word of Caution – Focus on Good (and Google friendly) Guest Blogging Practices

Just like with other content marketing strategies and writing, you need to focus on high quality guest blogging techniques. What does this mean?

  • Focus on writing for quality publications, blogs, and websites
  • Focus on writing a select few high quality posts over a larger volume of low quality content on low value sites and blogs.
  • Write high quality and insightful content.
  • Offer value in your posts in the form of your experiences, personal anecdotes, real life examples, and knowledge you can offer your readers.
  • Focus on writing for sites and blogs that are relevant to your industry

What do you think?

Do you currently use guest blogging as a content development strategy? Why or why not? If you are a freelance writer, do you offer guest blogging as a service to your clients?

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How much content do I need to add to my website?

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A large number of my clients often ask me about how much content they need to add to their website. While they understand what their website needs in terms of the basic content that appears on all sites (i.e. Home, About, Contact, Services, etc.) many have a difficult time determining their content needs after this.

Common questions I receive:

  • How much content do I need?
  • How long should my articles be?
  • How often do I need to add new content?
  • What type of content should I add to my site?

How much content? It depends…

The simple answer is that it depends. The truth is that there is no concrete answer to this question and the amount of content that your website needs will largely be based on what you are try to accomplish with your website.

For example, if you are an e-commerce website, then the focal point of your website content will be about informing your customers your products, providing product descriptions, and focusing on the features and benefits of purchasing your products.

However, if your site simply exists to promote a cause or an event, your content will tend to focus more on education and creating content that will help spread the word through social media.

In this sense, your content need is based on the your business goals and objectives.

What’s the (content) frequency Kenneth? (REM reference)

So, how much content do you need to produce? In a perfect world, it would be great if you could add new content every day. But, the truth is that most businesses, especially small businesses, simply do not have the time to do so. But as a general rule:

You should add fresh, original content to your website or blog 3 – 5 times per week – And, if you can produce more, go for it!

I’m not saying you need to write a novel. An article between 400-700 words will do the trick.

Here are some things to consider when it comes to determining the content need for your website:

  • The purpose of the content – Is it primarily for SEO purposes? Is it meant to inform, educate, or create awareness?
  • The type of website you have – Is your site sales based or do you consider yourself an information resource?
  • The competitiveness of your industry – take a look at what your competitors are doing
  • Long vs. short – Do you want to have a series of shorter articles and pages or more in depth and longer articles?
  • Quality vs. quantity – High quality content takes longer to produce.
  • Relevance – creating content just to create content will not get you far. What you produce must be relevant and engaging to your user base.
  • User preference: Do you users prefer articles or are they more inclined to be interested in a podcast or YouTube video.

There is no shortage of things to consider when it comes to your websites content needs. But one thing is for sure – there is always a need and a place for original and high quality content on your website!

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Guest Post: How to Use SEO Link Building Services Effectively

SEO Link Building

Well, let’s face it – a webpage without an effective link-building strategy is just a big no-no for anyone serious about expanding their online presence. The goal of investing in link building services is to get a better ranking among Google SERPs.. Even though link building can be monotonous and time consuming, it is worth all the time invested in it. Here are a few link building services that one can use to improve your search visibility:

Tactic # 1: Paid links

This tactic is a debatable issue. Yes, paid links can be a good investment. If a marketer can pay to get access to the crème-de-la-crème of a beneficial website within their industry and link an article, then it can do wonders to his page’s rankings.

Google’s webmaster guidelines cover paid links pretty explicitly, when they say:

Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.

They then point out that not every paid link is a bad thing, specifically:

Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such.

Tactic # 2: Use infographics for your content

Infographics are great for SEO and link building. . With free tools such as Piktochart (http://piktochart.com), creating attractive multimedia content has become simple and easy-to-use. However, infographics must be simple, lucid, and persuasive to be effective and shareable. After the creation of an infographic, link building services can be built by submitting it to the popular infographic submission sites such as Visual.ly (http://visual.ly).

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How should you build your infographics? (http://www.schrockguide.net/infographics-as-an-assessment.html)

Tactic # 3: Practice internal linking

Internal linking allows for good navigation through a website and can be a useful strategy. It makes a webpage well suited for SEO because search engine spiders get more data and better content on a single website to crawl upon. Internal linking should direct the user articles, blog posts, internal pages and not just to the homepage of the website.

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Tactic # 4: Extend link building services through social media

You can’t afford to ignore the billion users on social media. These users can quickly become a huge source of traffic to a particular website or a blog. Social media on video sharing like YouTube foster connections and open up a marketer to an immense amount of exposure. They are likely to generate interaction and discussions on the content involved and can bring in surprising insights to a person’s work. Tools such as SocialOomph and TweetAdder can generate important backlinks from Facebook and Twitter, and attract a plethora of opinions, comments and feedback.

Tactic # 5: Strive for press coverage

A well written and relevant blog article can often make its way to the website of a popular magazine or a daily newspaper. Most websites have a huge base of readers who follow the news keenly. These readers will come across the article and read through it. If it’s good, it can instantly generate a buzz among them. Additionally, offline press coverage in a newspaper column or in a magazine article can also attract the attention of many readers. A press release-worthy article must be concise, relevant and timely – good enough to attract the attention of the targeted audience.

Tactic # 6: Insightful guest posts

The posts written by someone else can help build relationships, create blog awareness, as well as be strategic for link building. A guest post by a person with a large social following can bring in new users and increase your website traffic.

If SEO content is the ying, then good link building is its yang! They go hand in hand and it’s difficult to optimize a webpage for better rankings on Google without a sound link-building strategy.

 About the Author

Eve Haugen is a freelance writer. Her passion for writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.

 

 

 

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The SECRET to Creative Blog Marketing

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You’ve been assigned with coming up with a new way to market your blog, increase viewership, and attractive new leads that will ensure your company meet its sales targets.

But, for some reason you just can’t seem to come up with anything new. You are drawing a blank, sitting there doodling on a blank piece of paper. Why is it so hard to come up with new ideas?

Makes you want to just band your head against the wall doesn’t it?

What happens when you exhaust your initial list of marketing ideas? What happens when the analytics become stagnant?

You can’t rely on the same tactics and strategies forever. However, companies still approach things in a “if it ain’t broke don’t fix it” mentality.

It’s time to stop dicking around with analytics when your website looks like it’s from the 1990s and your blog is full of generic content solely developed to give you an SEO boost.

This stagnant approach to marketing your blog is perhaps why so many companies are struggling with a key factor in marketing – Creativity.

Creativity is a key component in any successful blog marketing campaign. This is why it’s important to put time and effort into creating great ideas.

What companies need to understand is that marketing is still, and will remain, a creative business. It’s not just about the analytics and following a specific pre-defined process. Creative campaigns are the ones we hear about most often. They are the campaigns that go viral and get customers’ attention.

Why? They do things differently. They try new things. They get creative with how they market, design and write content on their blog.

Where most companies fall short is not with the marketing basics; it’s the lack of structure and understanding of how to design creative campaigns. They rely too much on what worked in the past when they should be focusing on what they can do next to innovate and leave their mark on their industry.

So, how can you make your marketing more creative? How can you attract more eyes to your brand? What is the secret to creativity in marketing?

THE SECRET: It’s about focusing on usefulness

According to Charles Vallance, co-founder and chairman of VCCP, the secret lies in the usefulness of an ad, campaign, content or promotional material.

If something is not useful (from your customer’s perspective), you can’t expect them to be interested in what your brand has to say.

Vallance uses three questions to assess the usefulness of a creative idea for marketing:

  1. Is the idea entertaining?

Can you say with confidence that your idea would entertain your customers? People want to enjoy their interactions with your brand – be it online, through print, or in person, making an entertaining idea a core consideration. Boring or generic brands are always passed over for more entertaining ones. Give your customers something to talk about.

  1. Does the idea simplify things?

Simplifying things is one of the most difficult things to do. Most marketing campaigns are over-complicated and companies tend to overthink an idea, concept or campaign.

Your customers want you to get straight to the point, and this is why you need to keep things simple or you risk losing them. Forget about jargon and high-brow language. Focus on creating content that:

  • Solves a problem
  • Answers a question
  • Provides direction
  • Makes things easier for your customers

Don’t make your customers think – you only have a fraction of a second to grab their attention. Make that fraction of a second count.

  1. Does the idea communicate something new or of value?

If your customers have heard it before, they will move on to the next place. People are always looking for something new and informative, and this is what will get their attention. In an age where people are exposed to thousands of marketing messages and types of information, your brand can stand out when you offer up something new or valuable.

Don’t forget about traditional marketing

Companies shouldn’t eliminate print and other traditional means to promote products. Traditional marketing is still very effective (when done right) to help:

  • Drive traffic
  • Generate leads
  • Increase conversion rates
  • Target specific audiences
  • Create branding opportunities
  • Enhance social media and online campaigns

Again, you need to take a creative and proactive approach to how and when you will use print ads and other traditional marketing strategies.

Print is still a part of an overall campaign. You just need to do it the right way. Design something that is creative and useful for your customers.

 

 

 

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Mobile Blogging: Updating Content On The Go

Mobile Blogging

You have heard of blogging. You have heard of microblogging. But have you heard of mobile blogging? It is exactly what you think it is, the process of blogging through your phone or tablet. Many time it is done while on the go, snatching whatever moments you can to get up a post in between your busy real life. It is an art form, but one easy to master.

Why Mobile Blogging?

There are any number of reasons to blog from your mobile phone or tablet. Maybe you don’t have access to a regular computer at the moment. Or you might be wanting to share something with readers as it happens, such as during a special event or conference. You may just not have a lot of time and want to knock out a post while waiting at the doctor’s office.

Mobile blogging offers a good solution to all of these dilemmas, and more.

What Platforms Allow Mobile Blogging

Mobile Blogging

Pretty much all of them, at this point. Some have apps that can be downloaded. Those apps open up new post windows where you can use all the usual features of your regular dashboard, such as formatting, adding images, and even embedding videos. Others are more straight forward and just let you add text or upload content from your phone gallery.

Those sites that don’t have an app usually have a way to post by email. This works by providing a special email address that connect to only your account. You write the post in your email using whatever features your client allows. Then send it in, and it will publish it immediately.

Other platforms are specifically for mobile blogging, such as MyWapBlog and MoBlog.

But Isn’t Posting Content Through Your Mobile Device Hard?

No, but it takes practice. The most common complaint people have is typing on a touchscreen or QWERTY. Both of which can be time consuming until you get used to it. With autocorrect features on most devices, it makes it even harder. You have to be extra careful that your words remain accurate, or there may be some embarrassing consequences.

Try saving your mobile posts for smaller messages, rather than long ones. For example, mini updates about an event is a great use of your blog’s mobile service. So is microblogging or visual blogging through services like Twitter or Tumblr, both of which are easily manages through your phone.

For longer posts, if you do need to go mobile, an emailed post might be better. You will be able to draft it to finish it up later.

More mobile blogging tips:

Conclusion

Mobile blogging is an effective way to take your posts on the go, or capture any moment while it is still fresh in your mind. As it becomes more popular, plenty of tools are coming out of the woodwork. What is your favorite? Let us know in the comments.

Featured images:
  •  License: Creative Commons image source
  •  License: Image author owned

By Jessy Troy

Jessy is the experienced blogger, social media geek and tech geek. She loves playing with new tools and trying new pltaforms. You can follow her on Twitter as @JessyTroy

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6 More Tips for Writing Your Own Content

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It’s easy to write content for your blog or website, but that doesn’t mean that it’s easy to do it well. Sure, anyone can sit down and pound out a blog post on how to unclog a drain or the dos and don’ts of making pastry dough, but the ability to simply do something is never any guarantee of quality.

The unfortunate reality of a world focused on disciplines like engineering, technology, and medicine, is that developing writing skills seem to have taken a backseat to “more employable” and “more lucrative” pursuits (not that we have anything against engineers, tech innovators, or doctors).

The good news is that there is, and always will be, a need for clear, clever, and engaging writers. You don’t have to have a degree in English or Journalism to be a good writer (though it certainly does help), so we’ve put together a few tips to get you started writing your own copy.

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Writing Tip 1: Too Much Branding Will Turn People Off

No one wants to read a blog that only publishes overtly promotional posts. Describing what your new product can do is great, but it can be boring and probably won’t bring in visitors that aren’t already looking for your product. Follow the 80/20 rule – 80% of your content should be unbranded but related to your product offering, while the remaining 20% can be promotional.

The trick is to figure out what your target audience is talking about and what they want to read, and then creating content that is actually useful. If you sell hardwood floors, don’t write a post about how great your floors are – try writing a post about how to choose the right wood colour for your décor.

Writing Tip 2: Remember Your Audience

Always keep your audience in mind when writing copy. Use keyword research and social monitoring to find out what they’re talking about and the language they’re using, then join the conversation. Don’t write an article for a homeowner looking to choose their own floors if your target audience is interior designers.

Writing Tip 3: Stay On Topic

One of the first things any English major will learn is to be concise. High school teachers seem to love flowery, extravagant language, but most people prefer it if you get straight to the point. Make your point clearly – it leaves less room for interpretation and argument, and clearly sends the message you want to send.

Choose one topic for each webpage or blog post. If you’re writing an article on how to choose the right floor colour, don’t digress and talk about how to choose matching draperies. Save that topic for another post – that way, you end up with more content, and it’s usually better quality.

Writing Tip 4: Do Keyword Optimization The Right Way

Your copy should be optimized for your target keywords, but it shouldn’t be overly repetitive. Don’t force your keywords into your copy – let them flow naturally and your audience will thank you for it.

Writing Tip 5: Inject Personality

The hardest part about writing your own copy, especially blog copy, is developing a personality. I find the best way to do this is to just start writing. Write how you would talk, get a first draft done, and then as you edit and proofread you can clean up the language.

If you have a funny comment to make, make it! Always keep your writing politically correct. If you’re not sure whether someone will be offended by a particular opinion or joke, it’s best not to express it.

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Writing Tip 6: The Biggest Mistake…NOT PROOFREADING

The worst mistake a novice copywriter (and fresh English major) can make is to not proofread and edit their writing. There will always be a typo, inappropriate word, run-on sentence, or improper comma to fix, so always proofread your work. Edit it two or three times, and try reading it out loud before you publish it. That way, you can tell if your sentences flow together, if your point actually makes sense, and catch any wayward typos or grammar errors in the process.

If you’re not confident with your writing skills, hire a professional copywriter. High-quality copywriting signals a high-quality product or service offering. Professional copywriters in Toronto like Nolan Wilson Freelance can help you craft creative copy that will attract new audiences and keep your current readers engaged and ready for more.

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6 Steps to Write Your Own Content Effectively

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Anyone can be a writer! Often, the hardest thing about writing your own content is just getting started. It’s easy to procrastinate by making another cup of coffee, running to the grocery store, or taking the dog out. Some procrastination is okay, but when you sit down at 9 in the morning to write your content and suddenly it’s 5 o’clock and time to cook dinner, you know you have a problem.

If that sounds familiar, these 6 steps for actually writing your own blog content are for you.

  1. What’s the Point?

Your keyword research and social monitoring should already have given you a good idea of want to write about. That’s great news – it means the hardest part of the process is already over.

When I write a blog, the first thing I do is write out 2 or 3 sentences that summarize what the post is going to talk about. These sentences don’t have to be eloquent or even grammatically correct, as long as you can understand them.

  1. Write an Outline

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Once you know the point of your blog post, start putting together a rough outline. I write out everything I want to say in bullet points, then organize my bullets under headings.

An outline is a roadmap for your post. Like your summary sentences, it doesn’t have to sound great. No one else ever has to see it! You just have to write it.

  1. Pound Out a First Draft

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Once you have an outline, it’s a lot easier to write your first draft. Don’t worry about crafting the World’s Best Blog Post – just get it down and you can fix it up when you edit.

The hardest part about writing your first draft is getting started. I find that the best way to get over that hump is to simply write whatever introduction comes to mind. I don’t care about quality, flow, or grammar. I often completely delete my first paragraph, but at least it got me started. If you’re still having trouble, check out this post on how to create good copy from Copyblogger.

Once you’re done your first draft, then you can walk your dog, go to the gym, or make a snack. Take a step away from your draft before you start editing it. I prefer to come back to my first draft the next day – that way, I can view it with fresh eyes, and my ideas are more refined.

  1. It’s All in the Editing

Edit your first draft mercilessly. Delete anything that seems unnecessary or flowery and get to the point! Always ask yourself “so what?” – it helps you find the sentences that don’t contribute to your post. Get rid of them.

I like to read my posts out loud before I publish them. That way, you can hear where your sentences don’t flow, where you’ve used an inappropriate word, or where your grammar needs to be tightened.

  1. Don’t Edit Solo

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Once you’re satisfied with your post, send it off to a friend, family member, or other writing buddy. They’ll spot the mistakes you’ve missed, and they’ll tell you where your argument fails, what’s unnecessary, or what needs expansion. Be open to your editor’s comments! They (usually) know what they’re talking about.

  1. Publish!

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A well-edited post is a publishable post. Once you, your editor, and your client are satisfied, publish away! Don’t forget to promote your new content on your social media channels. If you’re proud of your content, share it!

The trick to writing your own content is to get started. Rip off the band-aid and just start writing. It’s easy to edit and rewrite your thoughts into a more coherent, readable package when you already have the words in front of you.

Good luck, and happy writing!

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How Self-Published Authors Utilize Social Media

Book Promotion

It isn’t easy being an author in today’s day and age. Print media is dying, and writers are having to adapt. Which means going digital, offering both opportunities and obstacles in the process. On the good end you have every ability to publish your own content now without the difficulties of finding a publisher. But on the other hand you have to set yourself apart on a platform that is open to literally billions of people.

Social media is an important tool in this quest for visibility. But how do you use it as a self-publisher when everyone else is using it, too? Here are some tips on how to properly utilize it, and carve out your own little place on the web.

Give It a Hashtag

Twitter Promotion

Ah, Twiitter.it is one of the most open social networks out there. Made to connect people entirely, the option to make tweets private is rarely utilize as it goes against the very purpose of microblogging. You can really use the live update feature and search algorithm for your own benefit when it comes to getting the word out about a project. Just dedicate a hashtag to your book and use it to spread awareness. Or use it for a Tweetchat during its launch. Hashtags are such an excellent way to get the conversation going.

Pay With a Like/Tweet

More and more people are offering their ebooks (at least in the beginning) for the “cost” of a like or tweet. There are plugins on WordPress that allow you to easily do this, though you can find other tools elsewhere. Not only does this give people easy access to your ebook to hopefully get reviews, but it is a super easy way to get others to relink to the book on social media sites. While it isn’t the greatest tactic for the long term, it will give you an easy boost of visibility right at the beginning, which is when you are going to need it the very most.

Hold a Twitter Chat

Twitter Chat

It was mentioned above that you can use a hashtag to conduct a Twitter chat. I wanted to expand on that a bit more. Twitter chats, or Tweetchats, are done by using a single hashtag with multiple people to group the comments altogether. It forms a single conversation across Twitter, allowing you to reply back to one another or speak in a more general way. You simple set up an itinerary with chosen topics or questions, field a Q&A session with users, hold an interview or do anything else you might be interested in.

Join Pinterest

You might not think of Pinterest as a social network for ebook promotion. But all you need is a good stock photo and you can link it directly to your site. You would be amazed by how many views you will gain from this method, as pins have a tendency to pass around the site very quickly when you have a professional looking photo and a decent description in the image itself. That is an important element to remember; text over the image is the only way the context will stay consistent, as people will change their own descriptions on the pin itself, and who knows what it will end up being by the time it goes through ten or twenty or a hundred people.

Post Segments

Promotion

A great way to spark interest in your book is posting a couple of snippets from it on your Facebook page with a link. Or a quick couple of paragraphs on your blog now an again. It shows the content and what you will be saying in the book, and gives them an idea of your writing style. It also leaves them wanting more.

Host a Giveaway

Want to build up hype? In the weeks leading up to the official release, offer a couple of pre-release copies to people on your social networks, or through affiliate sites. Have a related blog you like? Contact the site owner and ask them if you gave a number of copies if they would mind hosting a giveaway themselves.

Have a tip for self-published authors? Let us know in the comments.

Featured images:

By Jessy Troy

Jessy Troy is an hobbyist book author and professional blogger. You can see me tweet as @JessyTroy

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The Importance of Good Website Design

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With well over 90 percent of first impressions being design-related, you need good web design

Do you want a website that rakes in the sales while you are outside raking the leaves? Then you need to pay more attention to the visual aspects of your sites design.

Your website design has a direct impact on your reputation. Did you know that three-quarters of users judge the credibility of your business based on your website design?

While it’s easy to get caught up in social media and driving traffic to your website. You could be wasting your time (and money) if you overlook the importance of good web design.

Good web design is the key to converting users once they arrive on your website.

The second your website loads (and hopefully it loads quickly) people are making assumptions about who you are and what your brand is about.

Colors, spacing, font, and imagery all tell a story about your brand – helping users to instantly develop an opinion about your website.

If you are not immediately viewed as credible, it’s less likely you will achieve the result we are all after – the almighty sale!

Every touch point matters. So don’t overlook the importance of choosing the perfect background image or getting your logo the perfect shade of blue. It all matters to your customers.

Web design plays a huge role in your overall marketing strategy and it plays a large role in your website visitor’s decision to either click around or exit.

Get your website visitors to click around and check out what you have to offer by considering the following 5 core elements of good web design:

  1. Create the best first impression possible

First impressions have a priming effect on your website. Good website design can instantly lend you credibility in the eyes of users and without you having to do anything. It sets the groundwork for the user’s experience. You only have about half of a second to make a good first impression.

In the same sense, neglected web design will have the opposite effect and have people flocking away from your site. Make that half of a second count.

Without a good first impression, you can almost immediately caulk off a lost opportunity for a sale.

  1. Be Colorful

Color cannot be an afterthought. Color is a form of nonverbal communication and the colors you choose say something about your brand.

Did you know that blue conveys a meaning of trust and peace? Or that red is commonly associated with energy, passion, and action?

Choosing dark vs light colors also have an impact on your design. Dark color schemes help to slight improve website performance – slightly more traffic, better user retention rates, and better overall website growth.

So, any old color will not do. Give some careful thought and consideration into the colors you choose.

  1. (Lack of) Speed Kills

1-2-3 go! Leaving is exactly what user will do if your website fails to load in 3 seconds. The days of dial up are long gone.

People don’t want to wait for anything – even if it’s only a few seconds for a page to load. If you make users wait, they will click away from your website. It’s the harsh reality of doing business in the age of the internet. If you have anything hiccup in your sales process, it will hurt. Don’t give them a reason to abandon their shopping cart.

  1. Get your layout F’n right

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Most of your visitors look at webpages in an F shaped pattern. Make sure your most important information, features, benefits, and calls to action fall within this sight line.

Remember that most people don’t read – they scan! Use bulleted lists, capital letters, sub headings and short paragraphs. Give users what they upfront, and don’t make them look for it – because they won’t. And don’t forget to include eye catching images and design element to break up content and make your website more engaging.

5. Display trust factors (Lots of them!)

TrustBadges

Last but not least, give users reasons to trust your website. What do you have if you don’t have trust, right? Let’s face it, dated sites look less trustworthy.

More than 90% of people believe web design as a reason they do not trust a website

Are you really going to enter your credit card information on a website that looks like it’s from 1999? So why would your customers do the same on your site if it hasn’t been updated in years?

You need to not only keep your website design up to date, you also need to include trust factors such as customized design elements, social media icons, displaying logos and information about your past customers, certifications and awards, and easily accessible contact information

To Conclude

Get these core elements of good website design right and you will be much closer to creating an online presence the effectively represents what you brand is all about, and provides your customers with the online experience are looking for and expect from companies today.

 

 

 

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