We all know that the majority of recent changes to the Google search algorithm have to do with weeding out sites with low value duplicate content. While the target of many of these algorithm tweaks is content farms, many websites, who knowingly or not, that have copied content from other sites also face considerable repercussions.
There is no denying that high quality and original website content is an important factor in achieving a high search ranking in Google and other search engine such as Yahoo, and Bing.
Duplicate content will negatively impact your search ranking
However, the problem is that many business owners that do not use an online writer, SEO, or marketing professional to generate their website content, do not understand the impact that duplicate content can have on their websites visibility in search results.
Duplicate website content will affect your search ranking. Search engines are increasingly looking for websites that can create value for people in terms of high quality, unique, frequent and original content.
This is why so much emphasis is placed on add new website content, blog development, and social media engagement. Each one of these are effective content generators. They engage users and give them a reason to visit your site on a frequent basis.
Is your website dated?
Many companies have dated websites that were created well before there was a large emphasis placed quality website content. As a result, many sites that were created during this period tend to have a considerable amount of duplicate content. If your website fits this profile, then this could be one of the major reasons that is preventing you from appearing on the first page of search results.
So, if you are concerned about the uniqueness and quality of the content that appears on your website currently, you have two options:
Hire a freelance writer that specializes in writing SEO content and they can provide you with an assessment and plan to update the content of your website
Run your website content through Copyscape
Personally I would suggest hiring a writer to assess your content and use Copyscape as part of their assessment.
What is Copyscape?
Copyscape is a wonderful tool that is used to check the uniqueness of content that appears online. I personally use this website for every single article I write for my clients, blog, and website.
It is very simple to use. All you have to do is:
Copy the content you want to add to our website and paste it into the form provided on the Copyscape website.
Copyscape will cross check your content against other content on the Internet to ensure that it is original
If you copied content from any other source, you will be notified and be allowed to compare the content on that site with yours.
Conversely, you can also check to see if other sites have copied content from your website as well.
In this sense Copyscape works to protect you from plagiarizing and plagiarizers.
Overall, Copyscape is a great tool that can be used to assist you in the development of high quality SEO website content. At only 5 cents per check, it is well worth the money and the peace of mind in knowing that you have a website with unique and high quality web page content that search engines are seeking to add to their search rankings.
Don’t be part of the problem, be part of the solution!
If you would like to know more about this topic, please feel free to contact me. I would be more than happy to discuss it with you.