Social Media Has Its Advantages
We learned in a previous post – Why You Can’t Ignore Social as Part of Your Inbound Strategy – that social media can help you build brand loyalty, measure your marketing efforts, and gain valuable customer insights. That’s just one slice of the social media pie, but why would you only eat half a pie when you can eat the whole thing? (Not that I’m advocating eating a whole pie).
Keeping Up With the Joneses
Everyone and their dog is on social media nowadays (No seriously – there are dogs that have Facebook accounts!), and that includes other businesses and brands. While you’re focused on other marketing efforts, your competitors are connecting with their audience and developing meaningful relationships, leaving you in the proverbial social marketing dust.
It can be hard to break through the clutter and actually engage your audience. The key to getting noticed is producing and sharing high-quality, relevant content that your audience actually wants to see. That’s why it’s so important for you to have a great content strategy.
Increase Website Traffic
Social media is a great way to boost traffic to your website. According to Shareaholic’s Social Media Traffic Report, Facebook drives over 20% of all website traffic, followed by Pinterest at 7%. Whether you choose to share links to valuable content housed on your website, or run paid ads linking to a high-quality landing page, social media has become one of the primary drivers of website traffic.
Regularly updating your social pages will also help your brand occupy more space on the search engine results page. More space means more traffic, which can only mean good things for your brand.
Communities Aren’t Built in a Day
It takes time and effort to build a community of loyal fans and followers, but it’s worth it. Providing a forum for your audience to engage with you and with each other creates a community based on meaningful relationships. With communities of loyal brand advocates sharing and interacting with your content, your brand will enjoy greater brand recognition, and an improved brand perception.
Don’t focus too much on these traditional measures of marketing success – they are merely fringe benefits, and the main purpose of social media is to engage with your audience on a personal, not corporate, level.
Okay, Okay, I Get It!
I don’t want to beat a dead horse here, but you reaIly should be on social media. It’s up to you to determine which social media platform is best for your business, but they all offer the huge advantage of allowing you to directly connect with your audience in a meaningful, measurable way.
The reality is that if you’re not social, you’re behind. If you’re not sure how to start, Nolan Wilson Freelance can help you get social.
Nolan Wilson is a Freelance SEO writer in Toronto that specializes in SEO writing and blogging. He has a Master’s Degree in Library and Information Science and is a professional member of the PWAC. Connect with him on Google + and Twitter.