Tag Archives: Email Marketing

Strategies for Social Media and Email Integration – Part 3

Before implementing an email campaign, companies should examine their current email lists and understand which buyers are: The most profitable The most engaged Opening your emails Use this information to focus user lists. Ensure there is a purpose and context … Continue reading

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The Benefits of Integrating Social Media and Email – Part 2

┬áThere are a number of key takeaways from integrating social media and email. Embarking on these integrated campaigns makes it easier for companies to share information with specific users and buyers. However, companies want to avoid spamming their users with … Continue reading

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