Tag Archives: Ethics

Search Engines, SEO and Ethics: The Need For Disclosure – Part 5

The Players in SEO Many studies on internet users have determined that the majority of internet users cannot differentiate between paid/altered search and pure search results. Most users have little understanding of how search engines retrieve web pages or how … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 4

Disclosive Ethics Disclosive computer ethics is “concerned with the moral deciphering of embedded values and norms in computer systems, applications, and practices” (Brey). It can be argued that this is a two-stage process (theoretical level and application level) that morally evaluates … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 3

Scope: The Tool View of Technology Approach to SEO Ethics This article series takes a tool view approach to technology, which stems from the work of Lukas D. Introna (2007). In this view, for Introna, tools are seen as objective and … Continue reading

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