Tag Archives: Web search engine

Search Engines, SEO and Ethics: The Need For Disclosure – Part 6

Search Engine Optimization: What Hat Do You Wear? Search engine optimization is the process of preparing a website in order to improve its chances of being ranked highly in search engine rankings. The companies or professionals that conduct provide SEO … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure – Part 5

The Players in SEO Many studies on internet users have determined that the majority of internet users cannot differentiate between paid/altered search and pure search results. Most users have little understanding of how search engines retrieve web pages or how … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 4

Disclosive Ethics Disclosive computer ethics is “concerned with the moral deciphering of embedded values and norms in computer systems, applications, and practices” (Brey). It can be argued that this is a two-stage process (theoretical level and application level) that morally evaluates … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 3

Scope: The Tool View of Technology Approach to SEO Ethics This article series takes a tool view approach to technology, which stems from the work of Lukas D. Introna (2007). In this view, for Introna, tools are seen as objective and … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 2

Search Engines and Society The internet and specifically search engines have dramatically altered how people find information. Gone are the days when people use the library primarily for research, entertainment, or pleasure reading for that matter. Search engines are now … Continue reading

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Search Engines, SEO and Ethics: The Need For Disclosure- Part 1

This is the first of an 8 part series that will examine search engines, SEO, and ethics in the age of technology. Overview of SEO and Ethics New Information technologies have had a dramatic impact on the methods people use … Continue reading

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Content is King!

I’m sure that most people have heard the phrase Content is King in some capacity. If you haven’t, then I am going to teach you about its importance in this blog posting. Within the context of the internet, website development, … Continue reading

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