It is safe to say that most small businesses have a website. And, it is not uncommon for the website to be run by the owner of the business or someone else internally. Small businesses often don’t have large budget and for this reason, they often do a lot of their website maintenance in-house.
While they do their best to keep up with the latest and greatest in the online world, managing the business always gets the most attention. This is why we often see small business websites that:
- Are incomplete
- Are not updated very often
- Look abandoned
- Have a bare bones design
- Have minimal website content
But most importantly, the biggest mistake that most website owners and small business do is they drive traffic to their website before they have effective content on their site.
You can drive a million people to your website, but if you don’t have the website content that will engage visits and sell them on your products and services, then you are wasting your time.
Too often, people are in such a rush to get their website up that they rush the most important component of their site. The truth is no matter how great your website design looks, it is still the content that sells.
So, don’t make the mistake of overlooking your content. It will cost your followers, visitors, and more importantly, it will cost you sales and revenue!