We all know how impactful social media can be. We have seen countless companies successfully establish themselves on social media sites such as Facebook and Twitter with savvy promotions and marketing campaigns.
And, there is no doubt that a great campaign can yield great results in terms of exposure for your brand through “likes”, shares, and re-tweets.
What most companies need to realize is that they are not going to receive the same kind of exposure through social media such as companies such as Apple or Nike. These companies can seemingly get millions of followers very quickly and with minimal effort.
This is where most average companies make their biggest social media mistake. They assume that they set up a profile and launch a fan page on Facebook that they will have people flocking to their page to like it.
However, there is one major step that most companies fail to make before they launch a social media campaign.
What is it?
Companies fail to use traditional marketing platforms to promote their social media campaigns. Social media is not just an online tool. Companies need to integrate social media campaign into:
- Print campaigns
- Promotional materials such as brochures, business cards, and posters
- TV and radio ads
- Email campaigns
Companies need to create awareness and drive people to their social media sites before they can expect an campaign to be successful.
No matter how good your marketing message is, it will not succeed if no one is there to read it.