Diversification of your SEO and online marketing strategy is now more important than ever. Google has changed the game in recent years with the Panda and Penguins updates. These updates have forced internet marketers, SEO Companies, and online marketing companies to change their approach to onsite and offsite SEO strategies.
No longer can you get away with black hat SEO strategies without it catching up with you. You also can no longer put all your eggs in one basket and focus solely on one SEO strategy. The modern landscape of internet marketing and SEO is about giving internet users what they want – high quality and engaging content on a number of different platforms. It is no longer about tricking the search engines to rank on page one of SERPs.
SEO is no longer about beating one strategy to death
In the past an SEO company would have focused on one particular strategy to get ranked. They may have focused on link building or creating content around the main keyword they wanted to target. But today, focusing on one SEO strategy will not get your very far, let alone get your ranked on the first page of Google.
Outside of the fact that SEO has become highly competitive, especially for high traffic keywords, Google is now more concerned than ever about eliminating manipulation of its search algorithm. This means that companies have to focus on doing things the right way and doing things as naturally as possible.
You need diverse content on multiple platforms to expand brand awareness
Content is the driving force behind all SEO and internet marketing strategies. Therefore, you need to create high quality and engaging content if you want to drive traffic to your website.
Creating content on multiple platforms (i.e. your website, blog, guest blogging, press releases, and social media) allows you to reach and engage more people online. This will expand your brand awareness and establish you as an authority in your industry. Plus, it will also help you boost your search strategy.
Track what works and refining your strategy
One of the most important factors in the success or failure of your SEO campaign is to track your progress and refine your strategy on a regular basis. As soon as you find something is not working, you need to shift your focus and try something new. You cannot afford to spend time and money on strategies that are not driving traffic and helping your website generate revenue.
Diversifying your SEO strategy enables you to draw traffic from multiple sources simultaneously, meaning that if one strategy is not working, you will still have other ways to reach your targeted audience online.
SEO strategy and content options to consider
There are many ways that you can diversify your SEO strategy. Here are just a few of the many strategies that you could implement to get the most out of search engine optimization:
- Blogging regularly
- Guest blogging on other websites
- Creating a content resource section on your website
- Writing an e-book
- Manual blog commenting
- Article marketing
- Directory submissions
- Email marketing
- Social media marketing
If you are not sure how to approach diversifying your SEO strategy or where to start, talk to an SEO company. They will be able to assess your situation and determine the best course of action.