With well over 90 percent of first impressions being design-related, you need good web design
Do you want a website that rakes in the sales while you are outside raking the leaves? Then you need to pay more attention to the visual aspects of your sites design.
Your website design has a direct impact on your reputation. Did you know that three-quarters of users judge the credibility of your business based on your website design?
While it’s easy to get caught up in social media and driving traffic to your website. You could be wasting your time (and money) if you overlook the importance of good web design.
Good web design is the key to converting users once they arrive on your website.
The second your website loads (and hopefully it loads quickly) people are making assumptions about who you are and what your brand is about.
Colors, spacing, font, and imagery all tell a story about your brand – helping users to instantly develop an opinion about your website.
If you are not immediately viewed as credible, it’s less likely you will achieve the result we are all after – the almighty sale!
Every touch point matters. So don’t overlook the importance of choosing the perfect background image or getting your logo the perfect shade of blue. It all matters to your customers.
Web design plays a huge role in your overall marketing strategy and it plays a large role in your website visitor’s decision to either click around or exit.
Get your website visitors to click around and check out what you have to offer by considering the following 5 core elements of good web design:
Create the best first impression possible
First impressions have a priming effect on your website. Good website design can instantly lend you credibility in the eyes of users and without you having to do anything. It sets the groundwork for the user’s experience. You only have about half of a second to make a good first impression.
In the same sense, neglected web design will have the opposite effect and have people flocking away from your site. Make that half of a second count.
Without a good first impression, you can almost immediately caulk off a lost opportunity for a sale.
Color cannot be an afterthought. Color is a form of nonverbal communication and the colors you choose say something about your brand.
Did you know that blue conveys a meaning of trust and peace? Or that red is commonly associated with energy, passion, and action?
Choosing dark vs light colors also have an impact on your design. Dark color schemes help to slight improve website performance – slightly more traffic, better user retention rates, and better overall website growth.
So, any old color will not do. Give some careful thought and consideration into the colors you choose.
(Lack of) Speed Kills
1-2-3 go! Leaving is exactly what user will do if your website fails to load in 3 seconds. The days of dial up are long gone.
People don’t want to wait for anything – even if it’s only a few seconds for a page to load. If you make users wait, they will click away from your website. It’s the harsh reality of doing business in the age of the internet. If you have anything hiccup in your sales process, it will hurt. Don’t give them a reason to abandon their shopping cart.
Get your layout F’n right
Most of your visitors look at webpages in an F shaped pattern. Make sure your most important information, features, benefits, and calls to action fall within this sight line.
Remember that most people don’t read – they scan! Use bulleted lists, capital letters, sub headings and short paragraphs. Give users what they upfront, and don’t make them look for it – because they won’t. And don’t forget to include eye catching images and design element to break up content and make your website more engaging.
5. Display trust factors (Lots of them!)
Last but not least, give users reasons to trust your website. What do you have if you don’t have trust, right? Let’s face it, dated sites look less trustworthy.
More than 90% of people believe web design as a reason they do not trust a website
Are you really going to enter your credit card information on a website that looks like it’s from 1999? So why would your customers do the same on your site if it hasn’t been updated in years?
You need to not only keep your website design up to date, you also need to include trust factors such as customized design elements, social media icons, displaying logos and information about your past customers, certifications and awards, and easily accessible contact information
Get these core elements of good website design right and you will be much closer to creating an online presence the effectively represents what you brand is all about, and provides your customers with the online experience are looking for and expect from companies today.