The Value of Guest Blogging As A Content Marketing Tool for Freelance Writers


Guest blogging is getting a lot of attention lately in internet marketing circles. As Google continues to make changes to their search algorithm, marketers, freelance writers, and online companies continue to refine their content marketing strategies to incorporate high quality content that will help boost search rankings.

One of the most effective strategies to create great content and build high value back links, when done correctly, is guest blogging. Guest blogging provides value on a multiple levels and freelance writers need to take notice of the opportunity this strategy offers.

Why guest blogging is a valuable content marketing tool for freelance writers

Guest blogging can be a valuable content marketing tool for the following reasons:

It creates exposure for you as a writer

Securing a guest post position, especially on a website or blog that receives a large amount of traffic and has good page rank is a great way to get more exposure for you as a writer. With this exposure, it will also help you build your social media network, expand your email list, get new readers and blog followers, gain new connections, and open the door for new writing opportunities.

It establishes you as an expert and builds credibility

Having a guest blogging column on multiple high profile websites is a great way to establish you as an expert in your industry. It also helps to build your credibility, especially when new clients check you out. I personally have made it a goal to focus more on guest blogging this year and have seen some success in terms of increasing my exposure and build out my social networks. Take a look at my guest blogging column on Benchmark Email.

It provides you with SEO benefits

Guest blogging provides freelance writers with a number of SEO benefits for their person website. It helps to not only increase traffic and conversions, but also expand your network by attracting unique new visitors. This will increase the number of shares, likes, tweets and other social indicators that will help boost social engagement and have a positive impact on your search ranking.

Its content for your website

Don’t forget that guest blogging can also serve as a strategy for you to add new and fresh content for your blog from other established writers in your field. Don’t hesitate to ask other freelance writers to guest blog on your website. It is not only free content for your website; it will also drive new users to your website. But, make sure that the guest bloggers you use have value and insightful information to offer your readers.

You can offer it as a service

One of the main benefits of guest blogging is that you can offer it as a service to your clients. There is no shortage of blogs that are willing to pay freelance writers for high quality blog posts. It is a great way to expand your service offerings and make some extra money.

A Word of Caution – Focus on Good (and Google friendly) Guest Blogging Practices

Just like with other content marketing strategies and writing, you need to focus on high quality guest blogging techniques. What does this mean?

  • Focus on writing for quality publications, blogs, and websites
  • Focus on writing a select few high quality posts over a larger volume of low quality content on low value sites and blogs.
  • Write high quality and insightful content.
  • Offer value in your posts in the form of your experiences, personal anecdotes, real life examples, and knowledge you can offer your readers.
  • Focus on writing for sites and blogs that are relevant to your industry

What do you think?

Do you currently use guest blogging as a content development strategy? Why or why not? If you are a freelance writer, do you offer guest blogging as a service to your clients?

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