Keep it Simple Stupid
If you have not heard of it before, KISS is an acronym for Keep It Simple Stupid. This could not be more appropriate for web copy. One of the biggest issues with the copy that appears online today is that there is not a universal writing guideline to follow. This has led to the adoption of many different writing styles for blogs, websites, wikis, forums, social media, and any other content that appears online.
Anyone can Post Online – But that might not be a Good Thing
The truth is that anyone can post content online. With WYSIWYG editors and users friendly platforms of all kinds, anyone that can use a word processing program can add their 2 cents online. Since I am in the writing profession I am going to argue that, while this does give almost anyone the opportunity to get their voice heard online, it is not necessarily a good thing from a content quality perspective.
With so much content online it is becoming increasingly difficult to find the information we are looking for, even if we Google it. So, if you are going to take a DIY approach to creating content for your website or blog, you are best advised to keep it simple, especially if writing is not your forte.
Keeping it Simple
With that being said, here is how you keep it simple:
- Be direct: Know what you want to say before you write it
- Get to the point: People don’t have time and are not going to read webpages that are full of endless text
- Don’t be long winded: Say what you are trying to say in as few words possible
- Break up the text: Use bullets and headings when possible
- One idea per page: Don’t get too complex. If you have another idea, add another page
- Engage readers: Ask questions and try to evoke responses from your readers. You have to give them a reason to want to come back.
- Edit your work: Always proof read your work before you post it.
What do you do to keep it simple?